Jen from Grainline approached me originally about helping her get her new website launched. She’d recently separated from another development company and needed help picking up the pieces and moving forward. I rebuilt the site from the ground up. She got a new staging server, a new theme, fresh content import, essentially a complete overhaul. I can’t take the credit for the design of this site, most of the aesthetics were managed by the Grainline team. I simply picked up the pieces, put together a well managed and clean site with some customizations, cleaned up the content, and set up the architecture for the shop. I also developed the plan to handle moving from Shopify into WordPress and WooCommerce. The shop has wholesale users and pricing, a mix of PDF and shippable goods, and international shipping. The blog page and archive/search pages are custom templates.